Japanese ingredients for your healthy life

Japanese Mayonnaise products

One famous brand

When it comes to the brands of Japanese Mayonnaise, itfs actually really hard to go past the most famous one. Ask any Japanese food lover, ask anyone who has been to or has lived in Japan, and ask anyone who loves food in generalc. Just ask anyone who knows anything remotely related to Japan what the most famous Japanese Mayonnaise brand is, and it is more than likely they will be able to answer it for you.


OK, so on the off chance they canft, I will do the honour of informing you of the name of this little miracle condiment that is sweet tasting, creamy yet not too thick and generally described as a etaste sensationf. The answer is of course, KEWPIE Mayonnaise. OH, but of coursec you say?!


Itfs hard to look past the Japanese mayonnaise brand, Kewpie, since it was introduced in 1925 it has been a household brand in Japan. It really is popular and so much so that it has become a large part of Japanese culture, many people in fact might say that they are a gmayorah which means that they love it so much and canft get enough of it. Even though it is so popular in Japan, the most popular condiment is in fact soy sauce, but letfs face it, these are both very popular and great when used in cooking.


Japanese mayonnaise or Kewpie is made using egg yolks and either apple or rice vinegar. Eliminating water (which is used in American mayo) will give the Japanese version a thinner texture and it is a very rich and slightly sweet condiment. Sometimes an enhancer is added called monosodium glutamine, (otherwise known as MSG) MSG makes everything taste better and when using in small doses, it is proven to be completely safe.

Japanese mayonnaise has really come and really goes a long way

Store bought Japanese mayo is often always sold in soft plastic squeeze bottles like the Kewpie brand, which again differing from your American Mayonnaises which are generally sold in glass jars. Another common variety of store bought Japanese Mayonnaise is eKarashif this is a Japanese Mayo that also contains a mixture of Japanese Mustard.


When speaking of other brands of Japanese Mayonnaise they really do get left behind thanks to the popularity of the Kewpie name, type Japanese Mayonnaise brands into google and you will have to go pages deep into your search to find anything that doesnft display gKewpieh in the title, if thatfs not enough to explain how popular Kewpie actually is ? then I donft know what else we can do to persuade you otherwise.


There are a few other brands of Japanese mayonnaise though if you are prepared to work to find it, even if you do find them most of the other brands labelling is in Japanese writing so their brand names donft translate to English. If you donft actually live in Japan the easiest way to get your hands on any form of Japanese Mayonnaise is by taking a trip to the local Asian Grocery store, although you will need to go to an extremely authentic store if you want choice between all the brands of Japanese Mayo, most will only stock Kewpie. Kewpie is also available in any international grocery chain store, it is by far the most common (and expensive) of the Japanese Mayonnaise when stocked internationally, but it is also the most popular and according to many, the best tasting.


Because of the high ratio of eggs contained in selected brands of Japanese Mayonnaise some country governments prohibit travellers bringing them into their countries, this is a specifically predominant rule in Australia, but also in other countries too. You will find that brands such as Kewpie highly marked up in Asian grocery stores as there are higher import restrictions for suppliers. In Australia especially, the government is getting really strict on the importing of Japanese Mayonnaise that some brands and importers are having extreme difficulty shipping it to Australia, this means that in future some brands may not even make it out of Japan. This then brings in a lot of concern of Japanese restaurants that require brands of Japanese Mayonnaise such as Kewpie for their dishes to give them the authentic taste and flavours. If this were to happen then Japanese chefs will need to start making their own.


A batch of Japanese Mayonnaise can be whipped up in less than ten minutes. Start by whisking rice malt vinegars, salt, MSG, mustard powder, hon-dashi powder and garlic powder in a small bowl. Place this mixture in a food processor and pulse to combine with the eggs, slowly drizzle in some vegetable oil and itfs as simple as that ? youfve just made Japanese mayonnaise. The mayo will last in the refrigerator for up to two weeks when stored in an air tight container. Of course, once you are comfortable with the basic version there are recipes far and wide on the internet that all make small adjustments to the original version, which in turn compromise the original flavour but are great if you enjoy playing around with different ingredients.


Fortunately, at this stage Kewpie and a very select few other brands are permitted into countries because they contain a lesser percentage of egg. Rest assured international Japanese Mayonnaise lovers, you will be able to enjoy Kewpie in all your desired dishes!


If youfre a Japanese Food lover and havenft tried Kewpie, firstly ? where have you been hiding? And secondly, here are a list of ways which you can use the amazing condiment.


  • For making sushi
  • As a dipping sauce (many liken it to aioli)
  • Add to salads or sandwiches like regular mayonnaise
  • Devilled eggs & egg salads
  • Potato Salads/Vegetable purees
  • Use it as a coating on Mexican corn on the cob
  • A drizzle sauce over tacos or Mexican based food
  • Itfs pretty amazing in Cheeseburgers too I hear
  • Japanese Okonomiyaki


So what are you waiting for? Get out of your seat and off the grocery store to find yourself the soft squeeze bottle with the picture of the Kewpie doll on the front, race home and cook something!